Hello World.
Strategy.
Product.
UX/UI.
Research.
Instructions 2.0
Master Thesis at Hochschule Macromedia, Germany
Rethinking instruction design for physical products in a sustainable product landscape.
UX
Research
Design
Strategy
Design for Longevity | Mobility
Collaborative UX Research Project with MIT AgeLab, USA
Designing an intuitive tool for longevity focused product design for MIT AgeLab and Mr. Sheng-Hung Lee, PHD researcher at MIT.
UX
Research
Design
Strategy
Decade Detox
Case Study of a 2011’s Prototype Website
Analysing website design from an previous freelance project and revamping its user flow.
UI
UX
Design
MaaS Innovation
Collaborative Business Strategy Project with WikiMove, MaaS provider, Germany
Analysing existing business model of Wikimove, a MaaS provider and seeking innovative strategies to diversify revenue streams and secure a larger market share in tier 2 and 3 German cities.
Research
Business Development
Strategy
Spork Upgrade
Product Design Project for MnM Cutlery, India
Re-designing disposable cutlery items for a plastics manufacturer through UX and market research.
Product Development
Product Design
Strategy
UX
W
ork Highlights
.
A
bout Me
.
Hey, I’m Shyam! A curious soul, or better, a ‘question box’ (as my friends like to say).
I’m all about solving problems, geeking out over science facts, and diving deep into science fiction. When I’m not lost in tech or design, you’ll probably find me weekending with F1, unwinding with some gaming, experimenting in the kitchen, or hitting the track for a fun karting session.
#iykyk
M
y Tools
.
Product.
Graphics.
UX/UI.
Research.
Architecture.
Management.
Sep
tember
2024
Mar
ch
2024
Instructions 2.0
Master Thesis, Munich
UX
Research
Design
Strategy
UI
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Developed a conceptual service framework to bridge the gap between user learning needs and current industry practices in product design.
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Generated experience journey maps for users and product designers to identify key factors influencing user interaction and designer efficiency.
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Utilised design thinking, user interviews, and phenomenological study to guide the design research.
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Feb
ruary
2024
Oct
ober
2023
MIT AgeLab
Research, Cambridge
UX
Research
Design
Strategy
-
Designed an intuitive tool for product designers to help design better for longevity of the users.
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Facilitated user-centred research methods like co-creation workshops and qualitative user interviews.
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Feb
ruary
2024
Oct
ober
2023
WikiMove
Business Strategy, Munich
Research
Strategy
Business Development
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Through research, devised effective business model strategies.
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Focused on potential public-private partnerships and data analytics to boost growth for WikiMove, a mobility as a service provider, in tier-2 and tier-3 German cities.
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Sep
tember
2023
Mar
ch
2023
Haleon
Product Strategy, Munich
UX
Research
Design
Strategy
UI
-
Designed physical and digital artefacts in the form of cards and app user interfaces.
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Enhanced the user experience across various touchpoints to expand market share for VitaSprint, an over-the-counter vitamin supplement.
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Developed strategies through user interviews, persona design, and market analysis.
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Mar
ch
2023
May
2022
OSD | Outside
Designer, New York
Design
Research
Strategy
UX
Management
-
Collaborated on multiple design research and production projects including the Alice Walton School of Medicine’s on-structure landscape.
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One of the notable highlights was designing an efficient on-site construction process that preserved the natural aesthetics for the central waterfall while maximising construction flexibility and cost-effectiveness.
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Mar
ch
2023
Dec
ember
2015
Finecraft Studio
Principal, Mumbai
Design
UX
Strategy
Management
-
Founded my design studio and undertook multiple projects in architecture, interior design, graphic design, product design and project management.
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One of the notable projects included re-developing disposable cutlery items for a plastics manufacturer through UX research. Driving up sales by six times as a result.
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May
2019
Jul
y
2017
Divyang Joshi Architects
Project Architect, Mumbai
Design
UX
Strategy
Management
-
Directed multiple luxury interior design projects from inception to completion.
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Guided client liaison, account management, vendor negotiations, and project oversight.
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Successfully managed a high-end bungalow design and execution project for a prominent industrialist in Mumbai, India.
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Nov
ember
2011
Sep
tember
2011
Freelance
Web Designer, Mumbai
Design
UI
UX
-
Created a functional website prototype for an architecture college using Adobe Photoshop, Adobe Dreamweaver and basic HTML coding.
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Crafted a medium-fidelity mock-up to showcase the website layout and user flow.
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Side
Hustle
Since
2019
Foodventure
Partner, Vapi
Business Development
Strategy
Management
-
Transitioned a restaurant into a small-scale packaged dry snacks manufacturing business during the COVID pandemic.
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A relatively new brand, focused on manufacturing and sales of home-style dry snacks with premium ingredients in the western states of India - Gujarat and Maharashtra.
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Currently serving as a silent partner in the business.
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P
rofessional Experience
.
L
anguage Skills
.
Deutsch
A2
English
C2
Hindi
C2
E
ducation
.
Sep
tember
2024
Mar
ch
2023
Master in Design Management
Hochschule Macromedia, Munich
Design
Research
Management
Strategy
UX
UI
-
Placeholder Text
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Oct
ober
2015
Sep
tember
2010
Bachelor in Architecture
Mumbai University, Mumbai
Design
Research
Strategy
UX
-
Placeholder Text
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A
chievements
.
2023
Mar
ch
2024
Winner | Sustainability Week
Hochschule Macromedia, Munich
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Developed a joint project idea towards achieving ESG goals at Macromedia Sustainability Week that was effective long term, scalable and economically feasible.
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2014
Oct
ober
2023
Shortlist | ANDC Trophy
Annual NASA Convention
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Shortlisted in national top 25 teams for the ANDC (Annual NASA Design Competition) trophy at the annual NASA (National Association of Students of Architecture) Convention.
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2014
Oct
ober
2023
Founding Member | INSI2
ACOA, Mumbai
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Was one of the founding members of the inaugural annual college fest "INSI2" at Asmita college of architecture (ACOA).
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Also founded and led the graphic design team for the fest that same year.
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2013
Mar
ch
2023
Shortlist | ID Trophy
Annual NASA Convention
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Shortlisted in national top 13 teams for the industrial design (ID) trophy at the annual NASA (National Association of Students of Architecture) Convention.
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