Hello World.
Strategy.
Product.
UX/UI.
Research.
Instructions 2.0
Master Thesis at Hochschule Macromedia, Germany
Researcher
Mar 2024 - Sep 2024
Rethinking instruction design for physical products in a sustainable product landscape.
UX
Research
Design
Strategy
Design for Longevity | Mobility
Working Student
Collaborative UX Research Project with MIT AgeLab, USA
Oct 2023 - Feb 2024
Designing an intuitive tool for longevity focused product design for MIT AgeLab and Mr. Sheng-Hung Lee, PHD researcher at MIT.
UX
Research
Design
Strategy
Decade Detox
Freelance Web Designer
Case Study of a 2011’s Prototype Website
2011 & 2023
Analysing website design from an previous freelance project and revamping its user flow.
UI
UX
Design
MaaS Innovation
Collaborative Business Strategy Project with WikiMove, MaaS provider, Germany
Analysing existing business model of Wikimove, a MaaS provider and seeking innovative strategies to diversify revenue streams and secure a larger market share in tier 2 and 3 German cities.
Research
Business Development
Strategy
Spork Upgrade
Freelance Product & UX Design Consultant
M-Square Technologies (MnM Cutlery), India
May 2019 - Dec 2019
Re-designing disposable cutlery items for a plastics manufacturer through UX and market research.
Product Development
Product Design
Strategy
UX
W
ork Highlights
.
A
bout Me
.
Hey, I’m Shyam! A curious soul, or better, a ‘question box’ (as my friends like to say).
I’m all about solving problems, geeking out over science facts, and diving deep into science fiction. When I’m not lost in tech or design, you’ll probably find me weekending with F1, unwinding with some gaming, experimenting in the kitchen, or hitting the track for a fun karting session.
#iykyk
M
y Tools
.
Management.
Graphics.
UX/UI.
Research.
Product.
Management.
Sep
tember
Current
May
ch
2019
Freelance
UX Designer
Research
Design
Strategy
UX
UI
Pihoo Arts: (2025)
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Designing an end-to-end digital checkout experience for a studio selling custom artworks, with a focus on automating user flows and reducing decision-making time.
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Aiming to shorten the average customer journey from 48 hours to under 24 hours by streamlining product selection, customization, and order placement.
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Conducting user research, mapping pain points, and implementing intuitive design solutions to improve conversion rates and enhance the overall customer experience.
MnM Cutlery: (2019)
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Notably, re-designed disposable cutlery items for a plastics manufacturer through UX research (user interviews and market analysis), and cross disciplinary design management. Driving up sales by 6 times as a result.
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Sep
tember
2024
Mar
ch
2024
Instructions 2.0
Master Thesis, Munich
UX
Research
Design
Strategy
UI
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Developed a conceptual service framework through research to bridge the gap between user learning needs and current industry practices in product design.
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Generated experience journey maps for users and product designers to identify key factors influencing user interaction and designer efficiency.
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Conducted mixed methods research (qualitative interviews and ethnographic analysis) to identify patterns in user interaction and comprehension.
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Feb
ruary
2024
Oct
ober
2023
MIT AgeLab
Research, Cambridge
UX
Research
Design
Strategy
-
Designed an intuitive tool for product designers to help design better for longevity of the users.
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Facilitated user-centred research methods like co-creation workshops and qualitative user interviews.
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Feb
ruary
2024
Oct
ober
2023
WikiMove
Business Strategy, Munich
Research
Strategy
Business Development
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Conducted business model research focusing on public-private partnerships.
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Focused on potential public-private partnerships and data analytics to boost growth for WikiMove, a mobility as a service provider, in tier-2 and tier-3 German cities.
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Sep
tember
2023
Mar
ch
2023
Haleon
Product Strategy, Munich
UX
Research
Design
Strategy
UI
-
Designed physical and digital artefacts including experience cards and app UI.
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Developed user-centred marketing strategies for VitaSprint, an over-the-counter vitamin supplement, aimed at expanding market share (up from current 12%).
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Combined qualitative user research (interviews, journey mapping) with quantitative data analysis to uncover adherence barriers to inform design decisions.
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Dec
ember
2023
May
2022
OSD | Outside
Designer, New York
Design
Research
Strategy
UX
Management
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Created web and social media marketing assets, motion graphics, and client-facing presentations to enhance brand communication across platforms.
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Collaborated cross-functionally with the Creative Director and Project Managers; led a remote design team to deliver high-quality visual outputs for landscape and urban design projects.
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Collaborated on multiple design research and production projects including the Alice Walton School of Medicine’s on-structure landscape.
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One of the notable highlights was designing an efficient on-site construction process that preserved the natural aesthetics for the central waterfall while maximising construction flexibility and cost-effectiveness.
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May
ch
2022
Dec
ember
2015
Finecraft Studio
Designer, Mumbai
Design
UX
Strategy
Management
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Undertook multiple projects in architecture, interior and graphic design.
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Notably, Designed and planned a multi-use commercial tower and hospital in Mumbai, India and planning consultation of a high rise residential complex also in Mumbai, India.
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Designed product brochures, logos, visiting cards, menus, pamphlets, digital marketing banners, labels and packaging for multiple businesses in India.
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May
2019
Jul
y
2017
Divyang Joshi Architects
Project Architect, Mumbai
Design
UX
Strategy
Management
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Directed multiple luxury interior design projects from inception to completion.
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Guided client liaison, account management, vendor negotiations, and project oversight.
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Successfully managed a high-end bungalow design and execution project for a prominent industrialist in Mumbai, India.
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Nov
ember
2011
Sep
tember
2011
Freelance
Web Designer, Mumbai
Design
UI
UX
-
Created a functional website prototype for an architecture college using Adobe Photoshop, Adobe Dreamweaver and basic HTML coding.
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Crafted a medium-fidelity mock-up to showcase the website layout and user flow.
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Side
Hustle
Since
2019
Foodventure
Partner, Vapi
Business Development
Strategy
Management
-
Transitioned a restaurant into a small-scale packaged dry snacks manufacturing business during the COVID pandemic.
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A relatively new brand, focused on manufacturing and sales of home-style dry snacks with premium ingredients in the western states of India - Gujarat and Maharashtra.
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Currently serving as a silent partner in the business.
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P
rofessional Experience
.
L
anguage Skills
.
Deutsch
A2
English
C2
Hindi
C2
E
ducation
.
Sep
tember
2024
Mar
ch
2023
Master in Design Management
Hochschule Macromedia, Munich
Design
Research
Management
Strategy
UX
UI
-
Placeholder Text
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Oct
ober
2015
Sep
tember
2010
Bachelor in Architecture
Mumbai University, Mumbai
Design
Research
Strategy
UX
-
Placeholder Text
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A
chievements
.
2023
Mar
ch
2024
Winner | Sustainability Week
Hochschule Macromedia, Munich
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Developed a joint project idea towards achieving ESG goals at Macromedia Sustainability Week that was effective long term, scalable and economically feasible.
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2014
Oct
ober
2023
Shortlist | ANDC Trophy
Annual NASA Convention
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Shortlisted in national top 25 teams for the ANDC (Annual NASA Design Competition) trophy at the annual NASA (National Association of Students of Architecture) Convention.
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2014
Oct
ober
2023
Founding Member | INSI2
ACOA, Mumbai
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Was one of the founding members of the inaugural annual college fest "INSI2" at Asmita college of architecture (ACOA).
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Also founded and led the graphic design team for the fest that same year.
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2013
Mar
ch
2023
Shortlist | ID Trophy
Annual NASA Convention
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Shortlisted in national top 13 teams for the industrial design (ID) trophy at the annual NASA (National Association of Students of Architecture) Convention.
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